About

About Me

Tracy Endo, Owner

My name is Tracy Endo and I am the owner of NoVa Sports Coach. NoVa Sports Coach is a triathlon-focused coaching service based in Loudoun County, Virginia. Although I train youth and adults in the multi-sport of triathlon, my specialty lies in helping athletes improve their swim and run techniques. 


I grew up in rural America where fitness wasn’t extremely important. But, in my family – education was! With a background in education and homeschool, I have always had a passion to help people learn. As an adult, when I began to get off the sofa and get active, I found a love for the sport of triathlon. It was at that moment that a perfect relationship was formed between educating others and sharing a love for sports.


In 2002, at the suggestion of a friend, I began running. I enjoyed running but knew I’d never do a marathon. As a matter of fact, as a freelance writer, I wrote an article titled “The word marathon is not in my dictionary.” Seven marathons later, I was ready for something new!! With thoughts of ultra running on my mind, I decided I wanted to try out triathlon instead. I went on to race my first triathlon and fell in love with the sport. In 2010, I decided to seek out a passion of mine – coaching. That led to starting my own company in 2012 as a running coach. In 2013, I became one of the first coaches in the US to be certified by USA Triathlon as a youth & juniors coach and that same year, I reached my ultimate goal and raced my first Ironman-distance triathlon!


Because I wasn’t fit growing up, I struggled as a youth and as an adult to fit in. I was teased many times growing up and I have struggled with my weight my entire life. So, my goal is to help motivate kids to stay fit and help them start young with a healthy lifestyle and mindset as it relates to sports. I want them to create skills in their lives now so they can carry these skills into adulthood and share them with their families and community. My passion in working with adults is to work with those who have faced similar struggles to my own. I want them to realize they CAN do anything they put their minds to! Through my coaching, adults and children alike learn so much more than just the techniques necessary to swim, bike, and run. They learn to believe in themselves, they learn how to have passion for the things they do, they learn to change their mindset to empower themselves to break all the barriers that have ever been placed before them. They learn how to be AMAZING!

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Speaking engagements

Youth Events

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Coach Tracy speaks to youth about digging deep into themselves and finding the fantastic that is sometimes hidden within. She helps youth change the way they look at the world so they are more positive and uplifting.  Contact Coach Tracy to book her for your next youth event!

Adult Events

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 Coach Tracy brings a positive message about joy to adults throughout Loudoun County. She speaks about mindset and the power of positive thinking. As adults, we rarely get the opportunity to be encouraged like this! Coach Tracy is here to help you feel empowered to WIN! Contact Coach Tracy to book her for your next event!

Where is Coach Tracy?

8/19/19

Net2.0

9 am - 11 am

44601 Guilford Drive, Ashburn, VA 20147

+ Event Details

8/19/19

Net2.0

Coach Tracy will be discussing Mindset and the Power of Positive Thinking to a group of small business leaders in Loudoun County. 

9 am - 11 am

44601 Guilford Drive, Ashburn, VA 20147

4/29/19

NOVA Weekend Warriors LIVE!

5:30 pm - 7:30 pm

280 Sunset Park Drive, Herndon, VA 20170

+ Event Details

4/29/19

NOVA Weekend Warriors LIVE!

Meg Donnelly, LMT will be hosting NoVA Weekend Warriors LIVE at Rowan Tree on April 29th! This live version of her NoVA Weekend Warriors podcast & Herndon Community Television (HCTV) show will include a panel discussion, audience Q & A, refreshments and door prizes! Come join us for a fun night!


Coach Tracy will be part of an expert panel of guests, discussing information from her episode of the podcast - NoVa Sports Coach TriAthlete and Swim Coach of Season 1 Episode: Tri to Swim


Other guests include:


Greg Russell - Ragnar Relay Ragnar Trail Ragnar Warrior of Season One Episode: Run Ragnar 


Traci Waller & Hannah Waller - SLHS Track & Field Star of Season 2 (Episode Coming Soon - early release for those attending)!


Colleen Dee Tiberius Shumaker - Finding The Fantastic of Season 1 Episode: Colleen’s Fantastic Journey


Liz Badley/Naomi Warner - Team Run Galloway Girls of Season 1 Episode: Run/Walk/Run to your next PR


Anna Gibson - TriAthlete & Entrepreneur of Season 1 Episode: The Road to Augusta


5:30 pm - 7:30 pm

280 Sunset Park Drive, Herndon, VA 20170

6/25/19

Loudoun Mini Athletes’ Tri Camp

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

+ Event Details

6/25/19

Loudoun Mini Athletes’ Tri Camp

Coach Tracy inspires and coaches athletes participating in the Loudoun Mini Athletes Tri on skills and techniques necessary for great race day performance. 

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

7/2/19

Loudoun Mini Athletes’ Tri Camp

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

+ Event Details

7/2/19

Loudoun Mini Athletes’ Tri Camp

Coach Tracy inspires and coaches athletes participating in the Loudoun Mini Athletes Tri on skills and techniques necessary for great race day performance. 

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

7/9/19

Loudoun Mini Athletes’ Tri Camp

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

+ Event Details

7/9/19

Loudoun Mini Athletes’ Tri Camp

Coach Tracy inspires and coaches athletes participating in the Loudoun Mini Athletes Tri on skills and techniques necessary for great race day performance. 

4 pm - 5:30 pm

The Club at One Loudoun 44605 Russell Branch Pkwy Ashburn, VA 20147

More Events

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Coach Tracy is a mom of two with a background in education and homeschooling. She understands different learning styles and helps incorporate them into the process of learning sports.  


Her achievements include: 


  • USA Triathlon Youth & Juniors Coach
  • USA Triathlon Level 1 Coach
  • USA Swimming Level 2 Coach
  • USA Cycling Level 3 Coach
  • Certified Lifeguard
  • Safety Training Certified
  • First Aid & CPR Certified

"Coach Tracy is an amazing Coach. Positive, kind and very Knowledgeable. She really gets kids and understands how they think and learn. My daughter has made a lot of progress since she started doing clinics and semi private lessons with Coach Tracy. This is the most motivated and excited my child has been about any sport. We love Coach Tracy! "


​- Beth S.